Essence has stepped up to meet the beauty needs of the multicultural community – the magazine has created Essence Beauty, a company that has launched its own beauty subscription service, the Essence BeautyBox.

Finally, women of color will know that they will recieve samples of color cosmetics that will match their own skin tone more closely – and hair styling products that will address the special needs of women who have thick and curly locks.

The products are curated by the editors of Essence magazine. Readers and beauty fans can sign up now, and the first BeautyBoxes ship in October 2015.